Greenwash moral decoupling and brand loyalty

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August undefined, 2024

WebJi, Xiaofen, Zhejiang Sci-Tech University, China, People’s Republic of. Social Behavior and Personality Vol. 49 No. 4 (2024) - Articles Greenwash, moral decoupling, and brand loyalty Abstract WebJun 4, 2024 · Along with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers' brand loyalty, and how moral decoupling moderates this effect. Data were collected from a survey of 427 consumers, and the hypotheses were tested by regression analysis.

The role of moral decoupling in the causes and ... - ResearchGate

WebGreenwashing usually occurs on packaging or advertisement campaigns. Greenwashed statements in an advertisement are often difficult to confirm, seem “too good to be true”, and use buzzwords such as “biodegradable”, “eco-friendly”, or “certified green”. WebJul 8, 2024 · April 2024 · Along with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers’ brand loyalty, and how... bivws1100

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Webgreenwash undermines consumers’ brand loyalty. The focus of marketing activities is to develop, maintain, and enhance brand loyalty (Chaudhuri & Holbrook, 2001; Nyadzayo … WebFeb 1, 2024 · We investigated whether greenwash undermines consumers’ brand loyalty, and how moral decoupling moderates this effect. Data were collected from a survey of 427 consumers, and the hypotheses were ... WebJan 21, 2024 · This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation … bivx wealth and insurance

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WebSep 12, 2012 · In a recent research paper, Wharton marketing professor Americus Reed and two Wharton doctoral students explore the role of "moral decoupling" -- or when consumers separate out morality from … WebAlong with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers’ brand loyalty, and how moral... bivx wealth \\u0026 insurance solutionsWebApr 1, 2024 · Greenwash, moral decoupling, and brand loyalty. Topics: Attitude (Psychology) Research. Attitudes. Research. Chinese foreign relations. Interpersonal relations. Research. Koreans. Social aspects Surveys. Social science research. South Korean foreign relations. Publications by Name Publications by Date Authors datefromparts athena

"WebMay 1, 2013 · We investigated whether greenwash undermines consumers’ brand loyalty, and how moral decoupling moderates this effect. Data were collected from a survey of 427 consumers, and the hypotheses were ... " - Greenwash moral decoupling and brand loyalty

Greenwash moral decoupling and brand loyalty

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WebGreenwash, moral decoupling, and brand loyalty pp. 1-8 (8) Authors: Xiao, Zengrui; Wang, Ying; Ji, Xiaofen; Cai, Liling Favourites: ADD Emotional labor strategies mediate … WebJul 1, 2024 · In this paper we explore the antecedents and consequences of employees’ unethical pro-organizational behavior (UPB) through the lens of moral decoupling—a moral reasoning process whereby...

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WebSemantic Scholar profile for Liling Cai, with 1 highly influential citations and 13 scientific research papers. WebMy Research and Language Selection Sign into My Research Create My Research Account English; Help and support. Support Center Find answers to questions about products, …

WebMay 14, 2024 · Against this background, this study suggests that factors such as green advertising receptivity (GAR), non-deception (ND), green brand image (GBI) and transparency (TR) may help shape consumers'... WebApr 29, 2024 · Developing perceived greenwash index and its effect on green brand equity: A research on gas station companies in Turkey. International Business Research, 10(1), 222-239. Back, K., ve Parks, S. C. (2003). A brand loyalty model involving cognitive, affective, and conative brand loyalty and customer satisfaction.

WebFeb 2, 2024 · Greenwash, moral decoupling, and brand loyalty Article Full-text available Apr 2024 SOC BEHAV PERSONAL Xiao Zengrui Ying Wang Xiaofen Ji Cai Liling View Show abstract Green Consumerism vs.... WebJan 2, 2024 · Consumers’ interest is accelerating toward environmentally sustainable products, which are commonly known as green products. Companies use greenwash to attract environmentally conscious consumers. The effects of greenwash have been studied on green purchase behavior of consumers along with green brand image, green brand …

WebGreenwash, moral decoupling, and brand loyalty Abstract; Social Behavior and Personality Vol. 49 No. 12 (2024) - Articles Positive reciprocity belief moderates the effects of trust and felt trust on knowledge-sharing intention Abstract; Social Behavior and Personality Vol. 47 No. 12 (2024) - Articles

WebAlong with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether greenwash undermines consumers' brand loyalty, … date from now to thenWebThe empirical results show that greenwash had a negative effect on consumers' brand loyalty, the effect of which was stronger at lower levels of moral decoupling. Thus, we … date from numberWebJan 21, 2024 · This paper discusses the influence of firms’ greenwash on their consumers’ green purchase behaviour and explores the mediation roles of their green brand image and their consumers’ green brand … date from number in excelWebGreenwash, moral decoupling, and brand loyalty Along with the prevalence of green marketing, greenwash has also grown in the past decade. We investigated whether … datefromparts accessWebJan 2, 2024 · Consumers’ interest is accelerating toward environmentally sustainable products, which are commonly known as green products. Companies use greenwash to … datefromparts functionWebWe built this platform to help you recognise the variety of tactics companies use to greenwash and to reveal the scale of the problem. By doing so we hope to demonstrate … date from parts and psqlWebGale Academic OneFile includes Greenwash, moral decoupling, and brand loyalty. by Zengrui Xiao, Ying Wang, Xiaofen Ji, an. Click to explore. date from one date to another